The Challenge: Bacardi wanted to raise awareness of the Tequila Cazadores brand by highlighting its Mexican heritage and pride. The tequila was created in 1922 in the highlands of Jalisco, Mexico, and is still produced in that town using the creator's original recipe.
The Solution: Insider Studios produced a highly engaging series of social-first videos about Mexican-American entrepreneurs and their pride in their heritage. One of the videos, featuring the inventor of a toaster that heats six tortillas at a time, went viral with 24M views, 60K reactions, and nearly 250K shares to date.
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The Challenge: Dell Technologies needed to establish the brand as an enterprise technology leader by finding new, more exciting ways to raise its profile as a trusted partner and innovator.
The Solution: Insider Studios created “Embracing Disruption,” a series of head-turning videos and interactives on the work Dell Technologies is doing — largely behind the scenes — with high-profile partners like the Boston Red Sox and the International Tennis Hall of Fame. The series won bronze in the "Best Native Advertising Program B2B" category for the Native Advertising Awards.
The Challenge: To launch their new travel card, Chase and Marriott wanted to break through the noise and align with content that millennial travelers would be truly excited to watch.
The Solution: "Travel Dares" was a first-to-market branded Facebook Watch show featuring two INSIDER hosts traveling to eight cities to swim with otters, bathe in beer, and try extreme Olympic tubing. Nearly 250K people signed up to follow the hosts as they pushed each other out of their comfort zones. Episodes were distributed on Facebook and YouTube and adapted into Instagram Stories, and overall the show has generated 343K hours of view time (and counting) across platforms.