Bacardi

The Challenge: Bacardi wanted to raise awareness of its tequila brand Cazadores. The tequila was created in 1922 in the highlands of Jalisco, Mexico, and is still produced in that town using the creator's original recipe.

The Solution: Insider Studios produced a highly engaging series of social-first videos about Mexican-American entrepreneurs and their pride in their heritage. One of the videos, featuring the inventor of a toaster that heats six tortillas at a time, went viral with 24M views, 60K reactions, and nearly 250K shares to date.

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BlackRock

The Challenge: US investors have a tendency to invest domestically. iShares wanted to increase consideration of single-country ETFs, which can help investors broaden their portfolios through greater access to individual global markets.

The Solution: The “Worldviews” series comprised more than 30 charts and graphics examining the economies of eight countries around the world, each one aligned with a set of iShares single-country ETFs. "Worldviews" was selected as a Best Branded Content Series finalist at the Digiday Content Marketing Awards.

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Dell Technologies

The Challenge: Dell enjoys strong brand awareness for its consumer products. But after merging with EMC, the brand wanted to find new, more exciting ways to raise its profile as an enterprise technology leader.

The Solution: Insider Studios created “Embracing Disruption,” a series of head-turning videos and interactives on the work Dell Technologies is doing — largely behind the scenes — with high-profile partners like the Boston Red Sox and the International Tennis Hall of Fame. The series won bronze in the "Best Native Advertising Program B2B" category for the Native Advertising Awards.

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Del Monte

The Challenge: People assume that Del Monte canned vegetables are loaded with preservatives, and that fresh vegetables are much more nutritious. Del Monte wanted to change this misperception and create enthusiasm around the brand.

The Solution: Insider Studios produced social videos, articles, and an interactive showing firsthand how Del Monte’s corn, beets, and green beans are picked and canned fresh — going from field to can in just hours. The corn video generated comments such as, "This answers so many of my corn questions," and “I have died and gone to corn heaven.”

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Marriott Rewards Premier Plus Card

The Challenge: To launch its new travel card, Chase and Marriott wanted to break through the noise and align with content that millennial travelers would be truly excited to watch.

The Solution: "Travel Dares" was a first-to-market branded Facebook Watch show featuring two INSIDER hosts traveling to eight cities to swim with otters, bathe in beer, and try extreme Olympic tubing. Nearly 250K people signed up to follow the hosts as they pushed each other out of their comfort zones. In addition to Facebook, episodes were distributed on YouTube and adapted into Instagram Stories.

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United Airlines

The Challenge: United sought to reintroduce itself to a new generation of travelers as a tech-forward airline, with unique perks that improve the flight experience.

The Solution: Insider Studios reached millennial travelers by tackling topics they care about: food, tech, social responsibility, and sleep. The program included articles on United's food and technology options; a three-part interactive story on United's partnership with nonprofit organization Global Glimpse; and a full-page interactive on getting better sleep before your flight and while you're on the plane.

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