It’s crucial for brands to embrace digital content marketing — but the industry needs to rethink how it defines success

Today’s consumers are flooded with options. Using the tiny, powerful computers we carry around with us at all times, we can quickly learn about new products, research companies and the people associated with them, compare prices, and make decisions about how and where we spend our money.

In this information-rich environment, it’s crucial for brands to communicate who they are and why it matters. Working with publishers to produce and distribute digital content is the best, most effective way to do that. Why? Why now? And what does “effective” content marketing look like? Check out the Insider Studios infographic below to find out.

Patricia Chui