Business Insider promotes Hannah Diddams to SVP of Global B2B Marketing and Creative Studios

NEW YORK, NY (April 15, 2024) — Today, Business Insider announces Hannah Diddams’ promotion to Senior Vice President of Global B2B Marketing and Creative Studios. 

In her expanded role, Hannah will oversee a robust team, including Business Insider’s B2B Brand Marketing, Events, Consumer Research, Studios, and Creative teams. She will lead the department to drive innovation, creativity and operational efficiency across the business and offering for advertisers. 

"Hannah is known for her flawless execution and always driving incredible results," says Business Insider Chief Revenue Officer, Maggie Milnamow. "She has taken all that we do to the next level – relentlessly pursuing excellence for her teams, our advertising organization and the broader company and it shows in everything she does."

“With Business Insider’s renewed focus on business, tech, and innovation, our mission is to sharpen our focus for our advertising clients under a unified Global Marketing and Studios division,” says Hannah Diddams. “For advertisers, this means expanding the scope of our award-winning, in-house creative agency with new, strategic content solutions.”

Hannah has had tremendous impact since joining the company in 2022. She has revolutionized the approach to proprietary research to better equip advertising clients with actionable industry insights and introduced an account-based marketing event strategy that has deepened connections with partners.