Our Distribution Approach
Being where our audience wants us to be. We’re obsessive about analyzing and refining approach - that nimbleness has allowed us to grow and disruption proof.
Our Storytelling Approach
Being where our audience wants us to be. We’re obsessive about analyzing and refining approach - that nimbleness has allowed us to grow and disruption proof.
Featured Articles from our Media Properties
- Media Property 1
- Media Property 2
- Media Property 3
- Media Property 4
Insider celebrates people who live life as an adventure.
INSIDER brings its audience inside the latest trends by telling stories that highlight possibility and inspire action in the world and delivers those stories to its audience where they are, when they want it, in ways that embrace the digital medium.
INSIDER motivates its audience to get out and try the best and most unique experiences the world has to offer.
Created for the digital generation, Business Insider is the largest business news site in the US and one of the fastest-growing news brands in the world.
[ICON]
350 Million
GLOBAL UNIQUES
[ICON]
185 Million
SOCIAL FOLLOWERS
[ICON]
3 Billion
MONTHLY VIDEO VIEWS
46% Male
54% Female
(% composition, comScore Media Metrix May 2018)
33%
Age 18-34
(% composition, comScore Media Metrix May 2018)
44%
HHI $100K+
(% composition, comScore Media Metrix May 2018)
28%
Reach Top Management
(c-level executive or management, comScore Plan Metrix May 2018)
Massive hits in every category, from food to finance:
74 million
People got in on the biggest, boldest, most bonkers closets
37 million
Foodies indulged in a worldwide cheese safari with "The Great Cheese Hunt"
28 million
Financially-savvy viewers made smarter investment decisions thanks to “The Bottom Line"
Intro Image of people
Our Audience
We have 350M monthly unique users worldwide, 180M social followers, and massive hits in every category, from food to finance.
It doesn’t stop at the screen - we inspire our audience to act
Our audience uses our stories as a way to plan what’s next, driving more than just views, likes and comments:
Kicked off a nationwide rainbow bagel craze
Turned travelers onto a hidden gem in the Hawaiian wilderness that’s now booked solid
Sold more than 10,000 orders of high end sheets for an online bedding startup
We follow our audience, not the trends, and we focus on the passions of a very specific, desirable audience - the ambitious, optimistic and goal-oriented
More than just 18-34s
Our audience is made up of ambitious, optimistic, and goal oriented people from every age group. They earn more, do more, and spend more, all in search of their latest adventure. They want to make our world a better place and expect brands to lock arms with them. While they’re equally Republican and Democrat they’re united by the strength of their convictions - these are no flip floppers.
And, most importantly, they trust us to help them check all those boxes - we’re part of their daily routine.
